SK PROFESSIONAL TOOLS LAUNCHES E-COMMERCE SITE
Techs Can Go Direct to Get SK Tools Including Award-Winning SK X-Frame® Ratcheting Wrench
SYCAMORE, ILLINOIS (May 11, 2017) – Most techs are now buying their tools and gear online with smart phones, tablets and desktops, so SK Professional Tools has just launched a state of the art e-commerce site (www.SKTools.com) offering auto pros scroll and click access to its line of legendary automotive tools.
SK’s distinctive, high-performance, polished chrome tools are made in America by IDEAL INDUSTRIES, INC., a global, family-owned company headquartered in Sycamore, Illinois. IDEAL purchased SK Professional Tools in 2010. IDEAL is a global leader providing critical tools and systems for mechanics, electricians, contractors, aerospace technicians, data communications engineers and systems builders.
Popular Mechanics’ “Most Innovative Product” Now Available on SKTools.com
The site offers pros direct access to the SK X-Frame® Ratcheting Wrench, what many trade experts believe is the biggest break-through in tool engineering and design in decades. The “eye-popping” SK X-Frame Ratcheting Wrench’s revolutionary six-pawl technology provides mechanics with more power and precision in the tightest of spaces (with the industry’s lowest 1.7-degree arc swing) than anything else on the market according to Jim Davidson, General Manger of SK Professional Tools.
SK conducted a comparative FEA stress analysis of the SK X-Frame Ratcheting Wrench against the best-selling competitive ratcheting wrench at equal input force. The company’s stress map provides startling and visible evidence of the SK X-Frame’s superior handle strength. The SK X-Frame offers 72 teeth and 216 positions compared to 72 for the leading competitor and 120 for the newest competitive wrench in the category.
SK Club Offers Techs Early Access to New Tools, Plus Significant Savings
“For decades, SK has been trusted by generations of mechanics for its incredible range of high-quality, American-made tools and craftsmanship,” said Davidson. "Today, with the new and improved SKtools.com, we’re thrilled to offer our faithful customers a one-stop-shop for any of their tool needs and information. We’re also proud to offer distinctive SK Club memberships to reward our most loyal end-users.”
SK’s new e-commerce solution offers access to more than 2,000 products ranging from: drive tools, bits and specialty sockets, wrenches, screwdrivers, pliers, punch & chisels, hammers and additional automotive tools – all proudly manufactured in the U.S.A. at the SK Hand Tool facility in Sycamore, Illinois and the Western Forge facility in Colorado Springs.
The loyalty program, dubbed the ‘SK Club’ is a two-tiered system (free or paid membership) designed to reward frequent users with a variety of perks, including: free shipping, birthday rewards, special sales and clearances, special promotional offers and more. The new website also has a special section devoted to NHRA Hool Brothers race team, and offers an opportunity for mechanics and students to submit their most proudest ‘Workshop’ projects.
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