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Richard Petty Driving Experience Top Prize for New IDEAL “Start Your Engines” Promotion

SYCAMORE, IL, December 12, 2007 – Nicknamed “The King,” Richard Petty won a record 200 races during his NASCAR career, including taking the checkered flag seven times at the legendary Daytona 500.

To celebrate its own string of victories from the industry standard Wire-Nut® wire connector to the new PowerPlug® luminaire disconnect IDEAL has kicked off the “Start Your Engines” sales promotion, running now through April 11, 2008.

The number of wire connectors purchased by contractors determines their “Start Your Engines” rewards. The grand prize for buying 200,000 connectors is a trip to the Richard Petty Driving Experience (RPDE) for rookie driving training. Hands on the wheel, foot on the gas, the rookie driving experience puts IDEAL customers in the driving seat of a stock car for a thrilling eight laps around a racetrack. For purchases of 50,000 connectors, customers get to ride shotgun as an experienced RPDE driver takes them for three laps at speeds approaching 165 MPH.

In addition to the exciting RPDE rewards, other “Start Your Engines” prizes are:

  • 25,000 Connectors: $50 AutoZone® or Advance Auto Parts gift card; an IDEAL remote control race car; or Rubbermaid® travel cooler/warmer
  • 50,000 Connectors: $100 AutoZone® or Advance Auto Parts gift card; a 4-lane slot car racing set; or a Black & Decker® auto jump starter/compressor
  • 100,000 Connectors: $200 AutoZone® or Advance Auto Parts gift card; Garmin® GPS navigator; or a Nintendo® DS gaming console with Pro Street racing game

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705. On the web, www.idealindustries.com.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
Liz.Koley@idealindustries.com

©2008 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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