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FOR IMMEDIATE RELEASE

EDITORIAL CONTACT:
Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Bruce Hartranft
IDEAL INDUSTRIES, INC.
800-435-0705
Bruce.Hartranft@idealindustries.com

IDEAL Publishes Wire & Cable Pulling Lubricant Brochure, Launches New On-Line Selector Guide and Application Calculator

Wire & Cable Pulling Lubricant

SYCAMORE, IL, March 7, 2007 – IDEAL INDUSTRIES, INC., the world's largest and oldest wire and cable pulling lubricant manufacturer, has published a new multi-page guide to its full line of commercial- and utility-grade lubricants.

Highlighted in the guide is new Velocity™, an ultra-low friction cable pulling lubricant that helps contractors achieve the fastest possible pulls in electrical, telecommunications and data applications. In addition, the guide features industry standards IDEAL Aqua-Gel®, ClearGlide™ and Yellow 77®.

The guide's "Select-A-Lube" enables electricians to instantly select the right lubricant for their application, based upon the type of job, construction, indoor or outdoor location, temperature and length of pull. An interactive, on-line version of Select-A-Lube with a lube quantity calculator can be found at HYPERLINK "http://ideal.sdafiles.com/" http://ideal.sdafiles.com/.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-947-3614, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

ABOUT IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

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©2007 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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