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FOR IMMEDIATE RELEASE

Editorial Contact:
Dan O'Connell
O'Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Bruce Hartranft
IDEAL INDUSTRIES, INC.
800-435-0705
Bruce.Hartranft@idealindustries.com

IDEAL Accelerates Cable Installation With New Velocity™ Cable Pulling Lubricant
-- Specification-Grade Lube Reduces Cable Friction By 25% For Faster Pulls Of All Cable Types --

Velocity Lube Application

SYCAMORE, IL, January 4, 2007 — IDEAL today introduced Velocity™, an ultra-low friction cable pulling lubricant that helps contractors achieve the fastest possible pulls in electrical, telecommunications and data applications.

Utilizing the technical information gained over the years with the company's successful ClearGlideŽ lubricants, IDEAL engineered Velocity to provide one of the industry's highest "clingability" factors to yield the longest lasting, most uniform coating on all types of cable jacket materials. In independent testing, Velocity exhibited a coefficient of dynamic friction that was 25% lower than competitive lubricants, resulting in drastically increased lubricity for easier pulling with less effort. Contractors will appreciate this tension reduction, especially during long pulls, multiple-bend pulls or pulls in extreme environments (25° F to 140° F).

Velocity slow dries to a slippery film that maintains lubricity for several months to come. The cream colored gel is non-toxic, non-flammable and non-corrosive, plus will not stain skin or clothing. Cleanup requires just soap and water.

New IDEAL Velocity Cable Pulling Lubricant is available in one-quart squeeze bottles, one-, five- and 55-gallon drums, as well as one-quart and half-gallon bags.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705. On the web, www.idealindustries.com.

ABOUT IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

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©2007 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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