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IDEAL Re-launches Website with Fresh New Look & Added Functionality for Top Brand in Electrical Industry

SYCAMORE, IL, August 8, 2007 – IDEAL INDUSTRIES, INC., today announced the re-launch of its principle corporate website, www.idealindustries.com. The redesigned website markedly improves the ability of electrical contractors and distributors worldwide to find information about IDEAL products and the value that they bring to their organizations.

"The Internet has proven to be an excellent vehicle to reach and communicate with IDEAL customers in every country," noted Glenn Hollister, Vice President/General Manager, IDEAL INDUSTRIES, INC. "We've leveraged this opportunity by redesigning our site to improve usability and provide a more engaging experience."

In addition to a new look and feel, the updated website offers expanded product sections, links to IDEAL affiliates Anderson Power Products, Casella Measurement and Trend Communications, and more effective keyword searching to drill down for greater access into solutions.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-947-3614, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Deanna Glass
IDEAL INDUSTRIES, INC.
800-435-0705
deanna.glass@idealindustries.com

©2007 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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