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Innovation On Tap: IDEAL Launches 7th Annual OktoberTest™ Sales Event

SYCAMORE, IL, September 11, 2007 – Electricians are gearing up for what has become one of the most anticipated sales events in the electrical industry IDEAL OktoberTest®. Now in its seventh year, OktoberTest is set to run the entire month of October, awarding prizes for qualifying purchases of IDEAL Circuit Tracers, TightSight™ and 400A Clamp Meters, and Circuit Breaker Finders.

"Customer response to OktoberTest is phenomenal," said Jim Gregorec, Group Manager, IDEAL Test & Measurement. "Plus, our distributors enjoy running counter day events using our OktoberTest merchandisers and premiums."

Supported by the company's national distributor network, this year's OktoberTest promotion carries "Innovation is always on tap" as its theme. Electricians can pick up sets of two 20 oz. Pilsner glasses and OktoberTest coasters for buying IDEAL testers, and other great prizes such as IDEAL Twist-A-Nut™ screwdrivers, utility knives and new receiver holders for IDEAL tracers.

For complete OktoberTest details, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-947-3614, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Jim Gregorec
IDEAL INDUSTRIES, INC.
800-435-0705
jim.gregorec@idealindustries.com

©2007 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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