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Aaron Mattison Joins IDEAL as Product Manager

SYCAMORE, IL, October 31, 2007 – IDEAL INDUSTRIES, INC. a worldwide leader in tools and supplies for professional electricians, today announced the appointment of Aaron Mattison as the company's Product Manager for cutting tools. Mattison is a veteran of hardware sales, marketing and management on both the manufacturing and retail sides with brands ranging from Newell Rubbermaid to Indian Motorcycle, Ashland Hardware and Pella.

In his new position, Mattison is responsible for developing and implementing strategic sales planning for IDEAL's professional-grade saws and drill bits used by electricians, maintenance crews, and other contractors.

"It's one thing to build a good cutting tool; it's another to know how to sell it. Aaron has the optimal mix of credentials to bring our saws, bits and blades to market successfully," said Bruce Hartranft, Business Unit Manager, IDEAL. "Aaron will play a key role in establishing IDEAL as a market leader in cutting tools."

Mattison comes to IDEAL from Newell Rubbermaid where he served as Product Manager for Ashland Hardware Systems casement windows. Prior to that, he was Technology Leader for Anchor Harvey Components, and Manager of Manufacturing Engineering for National Forge Company.

Mattison earned an M.B.A. from the University of Wisconsin, Whitewater, along with a B.S. in Physics at Westminster College.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705. On the web, www.idealindustries.com.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
liz.koley@idealindustries.com

©2007 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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