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IDEAL Shifts into High Gear for Annual Collectibles Promotion

2008 Collectibles are IDEAL and Buchanan NASCAR®-style Chevrolet Stock Cars Racing "Wire To Wire"

SYCAMORE, IL, October 29, 2007 – IDEAL is putting the pedal to the metal and giving electricians the checkered flag in its 11th annual collectibles sales promotion.

Driven by this year's "Wire To Wire" theme, this highly anticipated promotion features two NASCAR®-style Chevrolet® stockcars, each custom detailed with authentic IDEAL or Buchanan racing graphics. These unique, highly appointed miniatures come in sets of two and are packaged in a raceway-inspired display box.

The new collectible are available for a limited time only with the purchase of IDEAL and Buchanan wire connectors. Electricians should check with their local IDEAL distributor for purchase requirements.

"It takes performance and durability to drive at the front of the pack, wire to wire, year after year," said Glenn Hollister, Vice President/General Manager, IDEAL INDUSTRIES, INC. "IDEAL and Buchanan consistently lead the pack as the industry's most trusted and preferred brands of wire connectors. This year, we are celebrating that achievement as well as the professional electricians who choose our brands over all others."

For information on IDEAL wire connectors, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-947-3614, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Tim Beed
IDEAL INDUSTRIES, INC.
800-435-0705
tim.beed@idealindustries.com

©2007 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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