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FOR IMMEDIATE RELEASE

EDITORIAL CONTACT:
Dan O’Connell
O’Connell Communications, Inc.
708-482-0212 (cell 708-363-6118)
dan@oconnellpr.com

Tim Beed
IDEAL INDUSTRIES, INC.
800-435-0705
tim.beed@idealindustries.com



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IDEAL and Buchanan Wire Connectors Now Sold In Stand-Up, Resealable Power Pouch™

SYCAMORE, IL, December 7, 2006 – In another marketing first for IDEAL, the company has announced that it will sell its popular Wire-Nut®, Wing-Nut®, Twister®, Twister® PRO and Buchanan® brand B-CAP® wire connectors in the new Power Pouch™, the electrical industry's only resealable, stand-up flexible packaging for wire connectors.

Convenient to carry and store, the Power Pouch's press-to-close zipper prevents wire connectors from spilling out from an opened bag on a jobsite, inside a tool bag, or in the back of an electrician's truck, explained said Ned Camuti, Vice President and General Manager, IDEAL Wire Termination.

"Anyone who has ever used resealable packaging will immediately recognize the benefits of the Power Pouch in storing small, easily spilled items like wire connectors," said Camuti. "What's more, the stand-up design and wide mouth makes it simple for an electrician to reach in and grab a connector when they need one."

Distributors will appreciate the retail-friendly packaging that stands neatly on shelves and encourages impulse buying with its unique appearance. The sealed pouch, which holds 250 connectors, also thwarts tampering and premature access.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 18004350705, Fax: 18005334483. On the web, www.idealindustries.com.

ABOUT IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

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©2006 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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