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FOR IMMEDIATE RELEASE

Editorial Contact:
Dan O'Connell
O'Connell Communications, Inc.
708-482-0212 (cell 708-363-6118)
dan@oconnellpr.com

Bruce Hartranft
IDEAL INDUSTRIES, INC.
800-435-0705
bruce.hartranft@idealindustries.com



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IDEAL Sales Promotions Splash Down For Hot Summertime Fun

SYCAMORE, IL, July 18, 2006 – With temperatures reaching the 90's across the country, IDEAL is helping customers keep cool with its new Fabulous Fish Tape Pool Float sales promotion, running now until supplies last.

With the purchase of any IDEAL fish tape from a participating distributor, customers will receive a free pool float guaranteed to make a splash in whatever water it sails. A perfect replica of an IDEAL Fish Tape right down to the carrying handle, the float inflates fast so electricians and their families can enjoy the rays when the job is done.

And when on the jobsite, electricians will appreciate a new Wire-Nut® Coffee Mug, free when they purchase an IDEAL T®-Stripper wire stripper from now until September 29, 2006, or until supplies last. Perfect for keeping coffee hot or soda cold, the unique mug has the look and feel of IDEAL's legendary Wire-Nut® wire connectors.

For full details, contact Ideal Industries, Inc., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

ABOUT IDEAL INDUSTRIES, INC.

IDEAL has been serving the electrical industry since 1916. IDEAL is one of the world’s leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

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