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IDEAL Rebrands Data Communications Business Unit

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IDEAL Industries datacomm business unit rebranded under the name IDEAL Industries Networks

SAN DIEGO, CA, February 02, 2012 – IDEAL INDUSTRIES, INC., one of the world's largest manufacturers and suppliers of quality tools, connectors and testing products for the Electrical and Data Communications markets, announced today that its DataComm business unit is being rebranded as IDEAL Industries Networks to reflect a realigned sales channel and product mix focusing on data and security networking technology markets. The name change comes as IDEAL cements gains it has made in the LAN Installation marketplace, and as it aims to expand its footprint in LAN Management markets that complement its core competency in network installation and testing solutions.

"Since its inception in 1999, the data communications business unit has focused on a systems solution approach we call 'Cut, Strip, Terminate and Test' in response to an evolving technological market place," explained Jason Butchko, vice president and general manager of IDEAL Industries Networks. "The name change will provide opportunities by differentiating the sophisticated and technologically advanced Networks product lines from the traditional IDEAL Electrical product portfolio in the competitive arena. It also more accurately communicates our goal to provide the IT Industry with standards compliant testing technology coupled with a superior customer experience."

Over the past decade, IDEAL has made a number of strategic acquisitions to booster its competitive position beginning in 2001 with the acquisition of the LAN division of handheld test manufacturer Wavetek. The subsequent acquisition of Trend Communications in 2004 further diversified and strengthened its product mix, plus deepened the company's R&D capabilities to deliver internally-developed, proprietary technologies. IDEAL Industries Networks offers an extensive line of handheld cable certifiers, network test tools, and cable testers for twisted pair, coax and fiber, along with the hand tools and supplies required to install, maintain, and repair virtually any networking environment.

According to Richard Jones, Sales and Marketing Director for IDEAL Industries Networks US, central to the rebranding efforts will be the targeting of priority niche markets, such as LAN Installation, LAN Management and WAN Access. "We've evolved our product portfolio to satisfy the changing needs of IT professionals tasked with installing, troubleshooting, maintaining and repairing all types of networks. IDEAL now has the technological prowess for applications ranging from coaxial residential wiring to campus networks running on structured single- and multi-mode fiber and Ethernet cabling, as well as those deploying equipment using PoE, and up to 10GBASE-T technologies."

Jones points to the LanXPLORER™ as an example of recent IDEAL innovation. This handheld tester is able to troubleshoot passive cabling or active networks, and tests fiber and copper links with full inline and endpoint test capabilities. It also liberates the user from cables by allowing most tests to be conducted through a wireless connection offering unparalleled flexibility.

IDEAL Industries Networks will continue to operate under IDEAL INDUSTRIES, INC. to allow room for business unit growth while still maintaining a cohesive IDEAL brand and internal support structure. It is headquartered in San Diego, CA.

For more information about IDEAL tools products, visit www.idealindustries.com/products/datacomm

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
Liz.Koley@idealindustries.com

©2012 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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