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IDEAL Launches 3D Interactive eCatalog

SYCAMORE, IL, February 3, 2011 – IDEAL today announced the first 3D digital "page flip" version of its full-line catalog is now available for viewing at www.idealindustries.com. Further enhancing the way IDEAL customers can browse and search, the eCatalog creates a differentiated solution that simplifies the lives of electrical contractors and distributors, enabling them to view IDEAL products anywhere and anytime.

"IDEAL customers now have access to our 228-page catalog on-line, which they can browse with 3D page-flipping interaction, as if they had a real copy in front of them," said Joe Saganowich, Vice President of Sales for IDEAL. "In addition to proving to be a convenient, engaging platform for our customers, this paper-free approach underscores our ecological commitment to a greener future."

Powered by Adobe Flash, the eCatalog's design and unique features include an extremely fast loading rate for pages, as well as the ability to zoom into individual pages for an incredible level of detail.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
liz.koley@idealindustries.com

©2010 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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