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IDEAL Upgrades Tuff-Grip PRO™ Fish Tape with New Laser Etched Tapes and Speed-Grip™ Handle

Electrical Industry's Number One Fish Tape Now Faster, More Accurate

SYCAMORE, IL, August 1, 2010 – IDEAL INDUSTRIES, INC., the electrical industry's market share leader in fish tape sales and the company responsible for the modern enclosed fish tape design, today announced two major upgrade options for its popular Tuff-Grip PRO™ fish tape.

First, the Tuff-Grip PRO is now available with laser etched versions of IDEAL Blued Steel™ and Stainless Steel tapes. Both tapes can be purchased separately as replacement tapes or bought pre-installed within a new IDEAL Tuff-Grip PRO. Permanent laser etched 1' increments enable electricians to accurately and instantly measure conduit length, always letting the user know how much tape they have left to payout. Measurements are etched into the tape so they will never rub off with wear.

Second, contractors can now upgrade their Tuff-Grip PRO with Speed-Grip™, a new vertical grip that achieves a faster payout and rewind than traditional handle designs. Ergonomically engineered to put less strain on the wrist, Speed-Grip also has a large hand opening for use with bulky gloves just like the original Tuff-Grip handle.

Tuff-Grip Pro Fish Tapes cater to electricians running wire through conduit, as well as to data communications and home theater installers who must push cables over ceilings, through walls and under carpeting. It easy handles multiple bends, elbows and plane changes without hanging up or deforming within the conduit.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705, Fax: 1-800-533-4483.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
liz.koley@idealindustries.com

©2010 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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