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IDEAL 2010 Collectibles Promotion Celebrates the Classic International 4400 Straight Truck

Limited quantities available for qualified purchases

SYCAMORE, IL, September 29, 2009 – Now arriving on the loading docks of electrical distributors across the country are the showpieces of the IDEAL 2010 "Collectibles" promotion: a fleet of classic International® 4400 straight trucks meticulously crafted down to the smallest detail. The only feature that makes these otherwise realistic trucks different is their 1/34" scale.

"The International 4400 is a staple in the electrical industry, both for contractors and distributors, so it made sense for 2010 that we put the spotlight on this hardworking truck," noted Tim Beed, Product Manager for IDEAL. "Each year our die-cast collectibles promotion gets more popular with greater numbers of distributors participating."

Like the celebrated IDEAL collectibles of years past, the 2010 truck replica is decked out with authentic details such as a working rear overhead door and a removable pallet of IDEAL boxes. Richly painted in IDEAL brand colors, these die-cast trucks are imprinted with several of the company's products and logos to make them truly standout.

Electrical and DataComm installers can drive away with their own 4400 replicas by purchasing the IDEAL electrical and datacomm products they already use, know and trust. This year's collectible quantities are limited, so stop by your local IDEAL distributor to find out how you can get one today.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

Follow IDEAL on twitter @ideal_sycamore

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
liz.koley@idealindustries.com

©2009 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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