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IDEAL Announces Recession-Busting Pricing on Its Most Popular Apprentice Electrician Tool Kits

to School Discounts of 25% for Student Electricians

SYCAMORE, IL, September 1, 2009 – Recognized as a Platinum Training Partner of the IBEW-NECA's National Joint Apprenticeship and Training Committee (NJATC) training programs, IDEAL Industries, Inc. today announced unprecedented discounts on its most popular apprentice electrician tool kits. The announcement comes on the heels of the recent NJATC's National Training Institute where IDEAL donated tools, courseware and trainers to assist in the education of tommorow's electricians.

"We clearly have superior tools and we want to make them affordable for those electricians now entering the trade," said Bruce Hartranft, Business Unit Manager for IDEAL. "By starting out with with the best tools combined with superior NJATC training, these apprentices are well on their way to a successful career."

Underscoring its commitment to the IBEW-NECA, IDEAL is pleased to be able to offer a 25% discount to apprentices buying tools for the trade. Five professional-grade kits can now be purchased at participating IDEAL electrical distributors, ranging from a simple 5-piece set consisting of a wire stripper, two screwdrivers, a side-cutting pliers and IDEAL's exclusive PocketPal™ tool hoster for $49.92 (regular $66.55) to a comprehensive 15-piece set priced at $355.89 (regular $474.52) featuring the handtools and testers needed to tackle any size job.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

Follow IDEAL on twitter @ideal_sycamore

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Liz Koley
IDEAL INDUSTRIES, INC.
800-435-0705
liz.koley@idealindustries.com

©2009 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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