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Is Blue the New Green? IDEAL Launches “Get Green With Blue” Environmental Initiative

SYCAMORE, IL, May 8, 2009 – As part of ongoing efforts to promote environmental stewardship and create healthy work environments, IDEAL INDUSTRIES, INC. today launched its new Get Green With Blue™ strategic initiative. Get Green With Blue is aimed at educating electrical distributors, architects, electricians, and data communications installers on how to properly use IDEAL products to meet criteria for the Leadership in Energy and Environmental Design (LEED) Green Building Rating System™.

The LEED Green Building Rating System™ is a voluntary, consensus-based national standard for developing high-performance, sustainable buildings. It was designed by leading experts in the construction industry to encourage and accelerate global adoption of sustainable green building and development practices through the creation and implementation of universally understood and accepted tools and performance criteria. Project ratings are achieved through earning points in each of six LEED categories, including the use of products that reduce light pollution, optimize energy performance, and improve indoor environmental quality.

"Our Get Green with Blue program will focus on product choices that our customers can make in new construction or existing buildings that will result in economically profitable, environmentally friendly, healthy and productive places to work," explained Jim James, President and CEO, IDEAL INDUSTRIES, INC. "For years IDEAL has manufactured products that can be used in LEED-certified projects to help achieve certification and that are RoHS compliant. Get Green With Blue underscores this long-term commitment to the environment."

As the first step in the Get Green With Blue program, IDEAL is giving each of its 2,000 distributors a detailed guide featuring advice and resources for every aspect of an environmentally responsible construction project. This invaluable tool also shows the LEED contribution of specific IDEAL products, such as the PowerPlug® disconnect, the VPM power analyzer, and the HeatSeeker™ thermal imager, in a matrix format to easily determine each product's LEED impact. The company also plans on posting an on-line LEED calculator on its website, as well as to host nationwide Get Green With Blue seminars for IDEAL distributors and their customers.

Inside IDEAL, the environmental movement has taken many forms. For example, its headquarters in Sycamore, Illinois recently installed energy-efficient occupancy sensors and electronic ballasts, plus has switched over to biodegradeable maintenance cleaners. Electrical forklifts have replaced gas models to prevent air pollution, while all packaging materials are now 100% recyclable.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-947-3614, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

About IDEAL INDUSTRIES, INC.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world's leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.

Editorial Contacts:

Dan O’Connell
O’Connell Communications, Inc.
708-482-0212
dan@oconnellpr.com

Jim MacMurdo
IDEAL INDUSTRIES, INC.
877-201-9005
Jim.MacMurdo@idealindustries.com

©2009 IDEAL INDUSTRIES, INC. All rights reserved. All products and names mentioned are the property of their respective owners. While IDEAL has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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